What’s the most important area of business? Well, the general consensus would most probably be that it’s the marketing. Indeed, this is how you generate interest in the company and attract paying customers. The right marketing strategy can elevate a brand to a global scale, but poor marketing can have the opposite effect
That’s why so many businesses decide to hire marketing strategists to deal with this for them. And you need to make sure you do that. But, you also need to think about the different sorts of marketing you should be using. A marketing team will most likely take care of the digital side of things, so think about the other areas. Use these hacks to help you boost sales and improve your business.
One of the most effective yet least used marketing techniques around is business cards. These are like portable CV’s for the company, and you can hand them out at events and meetings. It’s important to make sure you have plenty of business cards, and that you carry them around with you. You never know when you might have the opportunity to hand out these cards. There are plenty of online resources that will allow you to create your own as well. So that means you can customise the perfect business cards to reflect your brand.
Your digital marketing team will take charge of online marketing, and you need to make sure they focus on social media. Facebook is one of the most powerful marketing tools out there. And you need to make sure you do what you can to utilise it as much as possible. Facebook allows you to promote and advertise your brand actively as well as passively. So, you need to think about how to drive the business. You can make a detailed profile and post information about the business. There will also be plenty of opportunities to interact with potential client and customers.
Another thing you need to consider is the power of visual marketing. And the most effective form of this is video marketing. Done well these can be extremely effective and professional looking. You only have to look at promo videos from tinkertaylor.tv to see how effective these can be. Using corporate videos gives you another dimension to your marketing, and makes it easier to connect with customers.
Have you ever seen those people stood outside businesses wearing costumes and handing out flyers?! Well, believe it or not, this is a very effective form of business marketing. Having mascots provides some entertainment for potential customers. It’s also a way of getting out there and interacting with people as much as possible. You will find this is a great way of adding another string to your marketing bow.
It’s important to have as many different forms of marketing as you can have. The more angles you can work the more likely you are to increase business. So you have to try to get as many different marketing techniques into your business as possible. Take a look at these hacks and try to use them as much as you can.