Apart from retail stores, many businesses have taken the step to start trading on the Internet. E-commerce is an industry worth around $2 trillion worldwide. So it’s no surprise that companies are keen to sell their wares online.
It’s no secret that there is a plethora of ways to set up an online store. The most common way is to build and host a website where consumers can browse products and buy them whenever they wish.
As you are reading this article, I will assume that you are thinking about setting up an e-commerce website for your business. Before you do that, let me give you a few pointers on how you can make some killer product pages!
Make your layout easy to navigate
There are a few essential elements that you need for all your product pages. They are as follows:
- Product name;
- Product description;
- Customer reviews;
- Call to action section (i.e. “add to cart” button).
The sad truth is there are plenty of e-commerce sites that add a lot of unneeded content to their pages. You only have a few seconds to grab a person’s attention online. You need to make your pages easy on the eye and simple to navigate.
Include a product demo video
As a consumer, one thing I want to know is that the product I’m thinking of buying is going to suit my needs. For instance, let’s say that I want a product that strips paints from interior walls.
I want a product that doesn’t leave a strong, toxic smell in the air. And I want a product that works fast. I’m a busy person, and I don’t have time to wait 24 hours for a product to do its thing!
You can use product demo videos to show how fast your paint stripper products work. To speed things along, you can create a time-lapse video with a counter overlaying the video to show how long the product takes to work.
I recommend using video production services companies to create your product demo videos. I’ve seen examples where site owners did their own videos. Most of the time those videos get filmed with smartphones or budget video recorders. And because the lighting is set up wrong, the camera has to keep compensating for low light levels!
That’s why it’s important to invest in a professional job. Anything less is mediocre and won’t help your sales!
Include social media sharing buttons
Sometimes people want to get their friends’ opinions before making a buying decision. The easiest way to do that is to share a web link to the product they are thinking of getting.
Your product pages need to have some social media sharing buttons on them. The most popular social networks are Facebook and Twitter. Depending on what you sell, you may also wish to incorporate buttons for Pinterest and other services too.
Some sharing buttons also have counters on them. They show how many times the link has got shared with others.