Let’s face it; there are plenty of people in the world looking for love. Because many of us lead busy lives, we seldom have the time to find it in the “usual” places. These days, the Internet provides the perfect place to find one’s soul mate.
Dating websites have taken the world by storm in recent years. Millions of us have found their perfect partners online, and it’s a trend that is set to continue. The entrepreneurial among us want to help the cause and use it as a means to earn an honest living.
You might not believe it at first, but setting up a brand new dating website is easier than you think! Affiliate dating services allow one to create sites that cover a plethora of niches. Intrigued? Here’s how to go about setting up your own affiliate dating site:
Think of a niche market
You name it; there’s an audience for it! These days there are all kinds of micro-niches on offer. They exist across various general and adult-themed categories. You need to research which ones are likely to offer the best returns.
A Christian dating site may work out better than some other niche, for example. Dating site trends change often, so I recommend using Google to determine the right ones.
Research a good domain name
Next, you’ll need to register a domain name for your upcoming dating website. The golden rule is that it must contain the right keywords yet not be too long. In short, it needs to be relevant and memorable.
I suggest adding the word “dating” to the end of your domain name choice. That way, people will know what it’s about without even visiting your site!
Also, be sure to select a domain name that is relevant to your target audience’s country. If you’re going for an international market, consider a .com domain or something similar.
Hire a Web designer
Next, you’ll need to get a Web design company to create your dating site for you. Affiliate sites will use some backend processing from their provider’s site. But, you’ll still need to create the home or “landing” page and perhaps other sections of your site such as a blog.
A Web design firm will ensure you end up with a memorable yet functional site. It’s crucial that websites today are responsive (i.e. work across different devices). Otherwise, you might not get found high enough in search engines.
Curate a marketing plan
Once your site is up and running, you need to find a way of driving visitors to it. What’s more, you’ll need to find a way of converting those visitors into paying members.
Now is the time to create a marketing plan that delivers the right results! Concentrate your efforts on Web-based marketing. For instance, PPC (pay-per-click) advertising, social media marketing, and so forth.
Last, but not least, consider working with bloggers. You could write articles about dating for their sites and link back to yours from each post. By following the above steps, you’ll end up with a successful dating website in no time!