Launching a blog is one of the best methods for sharing your ideas. It helps to interact with various people around the globe and learn new things at the same time. Most of the time people create blogs to make money online through advertisements. But it is important to have a significant reader base before one thinks of earning through their blogs. Utilizing the following techniques can help in promoting the blog and improve its readership:
- Providing the reader with valuable information
It is important to provide the readers with something valuable and original. This would take proper research and patience because users are always on the lookout for informative content that has something on offer. This could be in the form of some screenshot, audio file, eBook or an article.
- Building a good landing page
Creating good landing pages is a feature that has been adopted by many blogs in recent times. This feature has proved to be positive for most of the successful blogs. To build a good landing page one can make a squeeze page that would focus on converting the visitors into a reader. It helps in getting more subscribers for the blog and drive huge traffic.
- Creating networks
In the field of blogging it is important to build a good network by communicating with various bloggers. When the bloggers in your network start mentioning your blog in their posts, it automatically re-directs their readers to visit your blog. This is a good source of traffic generation and building a good reputation for your blog. One of the best ways to build good relations with professional bloggers is to stay connected with various forums where one can interact with good blog owners.
- Adding forum signatures
Forums are known to be the best place to promote any blog. One can find forums related to almost every topic and start discussions with likeminded people. Adding the link of your blog in your forum signature is a nice way to attract visitors. The blog URL appears under your name in every thread where you make a post.
- Encouraging viewers to comment
One must look for innovative ways that can keep the readers glued to their blog. Instead of gaining one time readers it is important to keep the readers engaged and make them visit the blog on a regular basis. Blog commenting is a very good feature that attracts the users to provide their opinions in your posts. One should ask questions to the visitors regarding their experience during their visit to the blog. At the same time you can ask them about their advice for improving the blog.
- Submitting blog URL in search engine
Getting listed in top search engines is one of the most difficult jobs. Instead of waiting for the search engines to index the website one must submit the URL of their blog in the search engine so that their site gets listed faster. Popular search engines provide the bloggers with “submit” link through which one can submit the blog URL. Though this is a popular process but it does not ensure that the blog will start appearing on the first page of the search engine as soon as they submit their URL.