In my years of working with the best and brightest minds in the industry, I’ve learned that marketing a brand via the social media isn’t really for everybody. There are plenty of hits and misses along the way; and finding an agency to do the legwork for you could eat up a large chunk of your schedule.

In this post, I’d like to share to you the experiences of some of our clients in recent years. This way, you’ll have a better understanding of where you are in your business and if social media marketing could be what you need to get over the hump.

Are you doing well with your business?

Expansion, growth and more customers these concepts, these ideas appear to be the least common denominators from the fifty or so emails that land on my desk each day.

A significant number of these potential customers do read our blog and get massively excited about social media marketing and what it can do for their businesses. They rush, headlong, to request for an assessment and join our growing clientele.

Surprisingly, we have to turn down a large number of these requests. We know it sounds counterintuitive to business but we also have a name to protect. Social media marketing isn’t a silver bullet that’ll make any company instantly better.

If you’re struggling to make sales; if you aren’t making any real money or if your production is inefficient and your customer support is non-existent even the best social media marketing campaigns won’t save your company overnight.

image source: kexino

Is your business sociable?

A large number of social media marketing companies are surprisingly anti-social. No, we don’t imply that they walk for miles in the pouring rain (hands in pocket, optional).

We think our industry is one of the many exceptions to the general rule. We thrive in the business of helping others build a bigger, better presence online. If we’re honest, we can’t really do that via the social media.

Businesses with turn-key solutions, those who have to engage in business to business marketing and large manufacturing niches don’t have to market their brands via the social media. For these companies, we recommend a more laser-targeted B2B approach and a solid place on Google’s first page.

If you’re engaged in an otherwise, consumer oriented business, or one where you directly engage customers, then social media marketing could be your best chance of making sales.

Do you want to go global?

Social media marketing also won’t work for businesses whose leadership dismisses its potential. From our experience, the social media is best appreciated by small business owners, about forty years old and below and have the ambition to go global.

We teach our clients that the social media is the great equalizer in business. For the first time in decades, the field is once again level such that startups and web developers operating from a toolshed and Fortune 500 affiliates can now reach the same number of people at the around the same price point. When these two classes go toe-to-toe, consumers can’t help but expect things to get better in terms of quality, pricing or branding.

In fine, here are a few things you need to know about social media marketing and whether it could help your business grow:

  1. The best social media marketing campaigns are premised on great business. While we do our level best to turn water into wine, you have to give us something to work with.
  2. Not every business needs the social media. There are many industries that will do well to stick to more traditional marketing methods. If you’re in one of these niches, couple the effort with a solid place on Google’s first page and there can be no other conclusion but success.
  3. The social media rewards those who see it for what it can do, not for what it can add for your business. If you’ve plenty of ambition but you’re on a short leash, then building an online presence could be your best chance to making your business grow.

Have I missed anything? Do you have any other tips to know if you really need social media marketing? Ask your questions or share your experiences in the comments below.

 

About the Author: Between planning weddings and chasing pavement, Shandi Tan is a Community Manager for Pulyetos, the premiere resource for online reputation management and social media marketing in the Philippines.