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The key to contemporary advertising is to be visible without being aggressive in your message or your design. A retractable banner design will serve you well if you attend a lot of events for your business.

What is a Retractable Banner?

Retractable banners are often displayed at trade shows as a cost-effective and professional way to display your particular company or business. With a retractable banner, you can deliver your message to potential clients and customers on a decorative product that carries your signature brand. This type of banner design makes use of large lettering in order to be both appealing and highly visible. In order to make your retractable more visually appealing, you could add a few custom graphics, but you’ll want to make sure that it’s nothing that will distract the eye or draw away from your original message. If you attend a lot of trade show events, then a retractable banner will made your display that much more attractive.

Benefits

One of the biggest benefits to retractable banners is that they can easily broadcast whatever message you’re trying to send to your audience. They’re also visually appealing and inexpensive, so you won’t have to worry about draining your business account getting one. You’ll be able to assemble it and take it apart in less than a minute, which means that you don’t have to worry about spending more time than necessary putting it together. The only thing that you’ll want to be careful of with retractable banners is that you have the design that fits you and your business rather than opt for a design that’s popular and contemporary. Remember that this banner is for your company and no one else’s. You can also add a few customizations to your banner, including logos, product images, graphics and slogans to make your banner and your business stand out.

Get In Direct Contact with Customers

Retractable banners are also a great way to advertise any new products and services that you’re offering and get viewers interested. Just make sure that you actually have a sample or a demonstration of whatever product or service that you advertise on your banner in case viewers stop by your booth asking for more information. This is a great opportunity to not only show off your products and services, but to also inform visitors more about your company.

If you want to draw more potential customers, you might have to spend more money on better print font, images and photos as well. You can also order several retractable banners and display them in more locations. The main thing you want to do with your banner is to stimulate a viewer’s curiosity.

Retractable Banner Design

Retractable banners are a lot like film projector screens or window shades. They’re built with a recoil mechanism that allows the banner to turn back inside of its case, which also protects the banner while it’s being transported. As far as the shape of the banner, the most effective shapes are telescopic, X banner, H banner and the outdoor stand.

Article courtesy of Sign.com. Follow sign.com on twitter for more best practices on banners and custom signs for events

image source: flickr