Making yourself look bigger than you really are might sound a little sneaky, but it’s something that people have been doing since the dawn of time (back then it was to protect ourselves from things that wanted to attack or eat us). It’s especially beneficial for small businesses to make themselves appear bigger than they really are.
If that’s what you want to do, you’re in the right place! But before we begin, it’s important that you understand why you want to look bigger than you really are. Customers will usually have more confidence in larger companies, as they appear more successful subconsciously. After All, owning a large business with plenty of employees must mean you’ve been doing the right thing! Now we can begin with the tips and tricks to help your small business achieve a corporate image:
1. Use A Variety of Addresses
By using multiple physical addresses, you could stand to land big clients. If you know anyone in an office in a major city, this can be a big help. Simply list them as your mailing address! You probably won’t ever get post here, but it’ll certainly look as if you know what you’re doing.
2. Get an 0800 Number With Professional Voice System
An 0800 number will imply that you have an established business, so take a look at a site like www.redeagletelecoms.com to see what kind of services they can offer you. Have a virtual phone system instead of an answering machine, and make sure you have 3 or 4 extensions rather than one single one.
3. Don’t Put Your Title on Your Business Cards
If your whole team is just you all by yourself, then you have to take on multiple job roles to make your business work. By not putting your title on your business cards, you can introduce yourself however you want to be introduced. You could be the CEO, technician, sales rep, controller – anything suitable at the time you make your introduction.
4. Have Your Site Professionally Designed
Companies both big and small need a professionally designed website. This will give a good impression to any visitors you may get – what impression are you giving them with a slap-dash looking site and a bad user experience? You’ll give potential clients much more confidence in your business and make yourself appear much more established.
5. Create a Powerful Logo
A great logo can be very powerful indeed, so this is something you might want to hire a professional for. A professional can help you to avoid big mistakes that newbies make, and you can be consistent with branding once you’ve got a logo you’re happy with. You could also invest in things like branded pens, umbrellas, and other items that people always need!
6. Establish a Social Media Presence
Social media is used all over the world, but it’s especially helpful to businesses who want to show their clients complete transparency. They’ll be able to see what past clients have said about you, and you’ll be able to share promotions, news, and offers. Just be careful not to promote yourself too much on there – it’s a social site, after all!
Now you can make your one man band of a business look ten times bigger, just follow our tips and tricks!