It can be difficult for potential customers to trust a new business enough to place an online order. Wish.co.uk has overcome this difficulty by using a five-point manifesto on its About Us page. Wish.co.uk describes the manifesto as ‘a commitment to our customers’. The manifesto is preceded by three short, snappy sentences that describe the company’s mission in a nutshell and draw the reader in.
Customers are looking for good value for money and wish.co.uk meets this need by promising to match lower prices if they can be found elsewhere. High postage and packing charges can dissuade consumers from buying online, therefore wish.co.uk delivers everything it sells free of charge by first class post.
100% Safe Purchasing
Many Internet users are nervous about purchasing online from small and/or unknown businesses. There is a risk that their credit card details will be misused or they will become the victim of a scam.
Wish.co.uk uses the heading ‘100% Safe & Secure’ to reassure its customers that it is completely safe to order online. Wish.co.uk explains that it uses SSL technology to encrypt personal details during the ordering process.
Further reassurance that customers’ personal details will not be sold or rented to third parties is also given. Wish.co.uk also states that its employees do not have access to its customers’ credit card details because all online payments are handled by SagePay, one of the largest credit card processing companies in the UK.
Excellent Customer Service
Wish.co.uk differentiates itself from its larger competitors by offering ‘VIP Customer Service’. To reassure potential customers that any issues will be dealt with quickly and fairly, it states that ‘we do everything we can to make things right immediately,’ whenever problems arise.
Potential customers can be suspicious of websites that only give an email address on their ‘Contact Us’ page. Wish.co.uk gives its customers four different ways of getting in touch: telephone, live chat, email, or post. This helps to emphasize the fact that wish.co.uk is a genuine company that likes to communicate with its customers.
The Best Suppliers Guarantee the Best Experiences
Wish.co.uk tests all of its experiences and only works with the best suppliers. Wish.co.uk wants its customers to be delighted by the experiences that they purchase. Therefore, customers are asked to report anything that ‘fails to delight’ by email. Wish.co.uk commits itself to replying to every email of this kind.
Environmental Concerns are Addressed
As awareness of environmental issues increases, consumers are looking for businesses that are as concerned about the environment as they are. Wish.co.uk addresses this need by stating that four grams of carbon will be offset for every gram of carbon released on an experience purchased from wish.co.uk. This is carried out in conjunction with the charity, Cool Earth.
Extra Reassuring Information
Below its manifesto, wish.co.uk invites customers and other interested parties to contact the company. Its contact details are repeated, making it easy for people to get in touch.
Further reassurance about the legality of wish.co.uk is given under the heading ‘Boring Corporate Stuff.’ This includes the company’s registration number and the address of its registered office.
At the foot of the page, the information in the manifesto, and other important information, is summarised for easy reference. The headings attract the readers’ attention because they are in red type and include a symbol.
Wish.co.uk has grown its online business rapidly by inspiring the trust of potential customers through its five-point manifesto which is presented in a humorous, easy-to-read way. The ‘About Us’ page gives readers the impression that the business is run by likeable, fun-loving, honest, and reliable people.
Jack Harding is a website marketing consultant. His articles mainly appear in marketing blogs where he like passing on his know-how. Visit Wish to learn more about how they reach out to their customers.