How To Use Networking To Grow Your Business

Eugene Kim

We’re always told that it is who you know rather than what you do that matters. And, in business, that is a truer thought than most people realize. One of the best ways to grow your business – with little money behind you – is networking. In today’s post, we’re going to take a closer look at how small business owners can grow their networks – and how it can impact on their success. Read on to find out more.

Coworking spaces for startups

First of all, let’s consider a startup company in its early stages. Due to minimal finances, it is tempting to start a business from the comfort of your home – and it’s simple to see why. It cuts back your overheads, helps you spend every waking hour on your business, and it’s easy to do. However, one thing it can’t give you is the opportunity to network. The good news is, there are plenty of options out there for you. Cheap coworking space in a business startup hub is becoming popular with many types of new company. It gives you the opportunity to network with others in the same position as you, and it provides fertile ground for testing your product and ideas. Take a look here for some examples – http://www.businessinsider.com/.

Business Meetups

Most communities and areas have small business meetup sessions. And, if there are none where you are from, you can always set one up yourself. Check out social networks for news about current events in your area, and see what you can find. You will open up a new world of possibilities, and meet people who have skills that you need. And, again, when it comes to testing your products or services, there will be ample people willing to give your their take on things.

Trade shows

All industries have trade shows – and they can be a godsend for fledgling companies looking to grow their network. In simple terms, everyone at the event will have some interest in your industry, and it is the perfect place to drum up some interest. It’s worth investing a little in stands and graphics, of course. Head here – http://steelheadproductions.com/custom-exhibit-design.html – to see the kind of thing you need to stand out. Once you are there, it’s important to get as many contact details as you can. Not everyone will be interested, but you should, at least, make some industry contacts that could prove useful.

Community charities

Ever wonder why so many local businesses support local charities? It’s because it’s fantastic exposure. For example, let’s say that you decide to sponsor a local sports team. Every weekend of the year, your name will be paraded on their tops to dozens of people. And, you will get valuable mentions in the local press, as well as helping out a friendly community group. You will also find that you get invites to charity functions and dinners – which are ideal for expanding your network of contacts.

Do you have any more ideas? We would love to hear them – so why not let us know in the comments section below?

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