Whether you’re looking to set up a car sale business or you’re want to move your existing company into the 21st century, you’ll want to make sure you have a good online presence. An increasing number of people are doing their research online, which is why it’s crucial your company is visible to these customers and is marketed well.
Below you’ll find some top tips for marketing your business online:
Provide a Great Website Experience
Firstly, you need to make sure your website is providing the right user experience for your customers. And, because a lot of people are logging onto the Internet via their smartphones or tablets, it’s vital your website is mobile-friendly.
Equally, you need to capture their attention straight away, which is why it’s a good idea to use lots of imagery, which is further enhanced with video content. To get some inspiration for how you can incorporate these features onto your website, why not take a look at other car dealers to get some inspiration (like Shelbourne Motors, for example).
And don’t forget to make sure your contact details are visible to customers too. They don’t want to have to search high and low for your contact information, so be sure to add telephone numbers, email addresses and so on in prominent places on your website. You might also want to consider having a jot form, because this not only allows customers to get in touch with you, but it also provides you with their email address for further marketing campaigns.
Offer Interaction Through Social Media
If you’re creating images and producing videos for your website, you might as well be using these to market yourself on social media. As consumers browse through these channels, you can capture their attention with your visual content, bringing even more buyers to your website or directly to your dealership.
Facebook is great for this type of content and also provides you with a fantastic way of seeing what your targeted customer base is up to. Using Facebook, you can find out what your customers are talking about, what interests they have and what they think of your brand. And all of this information will prove very beneficial when you’re developing your next marketing strategy.
Other useful social media channels to consider are Twitter, Instagram and Pinterest. You just need to be creative in how you put your company in front of customers.