Often it can be confidence that holds us back. We may worry that our idea is just not good enough or that we will be a failure because no one will buy our items. It is something that everyone will go through but those that are successful will ignore those feelings and push ahead with their idea anyway. If you have no confidence in your idea then no one else will. Think it through, imagine how it will work, think about who will buy it and how you will sell it. If you can sell the idea to your friends and family then that will prove your confidence. They are likely to be your biggest critics and so you will be able to get ideas form them on how to improve things. Do not let negativity stand in your way unless it makes lots of sense. Remember realism and negativity are different so take notice of those being constructive but ignore those that are just being illogically negative.
Procrastination can be a major reason why many people do not end up going ahead with their business ideas. There are many reasons why we might procrastinate, perhaps lack of confidence and fear of failure being the biggest one. However, you need to keep reminding yourself that if you do not hurry up and move with your idea, someone else will have it and take that gap in the market. Use this thought to motivate you to push on.
Sell it to Someone
If you really think that you will not be able to make the most of your idea, perhaps because you do not have the time or money to invest in the idea, then consider selling it to someone. There are companies out there that may pay for innovative ideas. This all depends on the type of idea that you have had, but it can certainly be worth looking in to and you may find that you will be able to get a financial reward and credit for your idea.
Employ a Manager
It can also be worth considering employing someone to manage the business. Someone that will be able to make sure that it does work for you. There are people out there that will be willing to do this sort of job and they will even push you to get on with things, if that is what you want them to do. If you make sure that they have the right expertise, they will be able to give you the input that you need to make things a success.