If you did not know that content was important for your online business, chances are your business is not doing so well. It is the most important element in your marketing, because that is how you rank in search engines and how people find out about you. As an online business, that is what you need to be successful in.
However, not just any content will do. It has to be relevant, searchable, and unique. Coming up with great content is easy if you know your business, but presenting it in a fabulous way is whole other kettle of fish.
Here are the top 12 editing tools you can use to craft your perfect content, even when you are on the go.
In content marketing, blogs are the new black, so you want to make sure you keep it updated and relevant. Byword is one of the best markdown editors for your mobile gadget. It makes text-to-HTML conversion easy and simple. Write and upload your blog content while stuck in the commute, and you cannot go wrong.
We mentioned unique and we meant it. Uploading plagiarized content is a sure way to get a bad mark on your scorecard, so you need something like ProWriting Aid to make sure your content is on the up and up. It’s free if you only want to check your work for grammar gaffes and word usage. However, for plagiarism issues, you need to fork out $40 a year for up to 50 plagiarism checks.
If you don’t have time to check your work, you can simply send it to professional editing services like Edugeeksclub. You can also get them to write content for you, if you are really pressed for time. Just ask and they will deliver what you need.
Do you want to know a neat trick for writing content? Start with the title. In most cases, a good title releases the creative juices like nothing else. This free site asks for a keyword and a short description i.e. generic term, brand, etc. and right away gives you a ton of suggested titles. It saves a lot of hair pulling and time, definitely. This is especially useful for those who need to churn out tons of articles and have no idea where and how to get started.
Clichés get a bad rap, but they are useful for expressing what you mean in a way that you know resonates with an audience. That’s why they become clichés. However, overusing them can be counterproductive. This site finds clichés you use (sometimes without knowing it) in your content. If there are more clichés found than you think was in there, you may want to do a revamp.
This is a great tool for generating titles and giving you different angles to work your idea. Just put in your topic and it will generate a title. It goes a step further and even tells you why it’s a great title. If you’re not convinced, hit the whirly gig button and it will give you another title. Keep hitting it until you find one you can work with. The site also has useful resources for improving your content. It’s free, so give it a try. It’s a heaven sent especially when you are having the dreaded writer’s block.
Collaboration software can be expensive, so you might want to try out Trello for your team, especially if you just want something simple. It uses a kanban system, so it is a visual way of keeping track of your team and projects. It is quite flexible, but if you need time tracking and reporting tools, you will need something else.
Infographics are a great way to put your message across, because they cut up big swathes of text and data and makes it more scannable. Venngage lets you create an infographic easily if you are image-editing challenged. All you have to do is choose a template, drag and drop your information, and make simple changes like colors and fonts to your work and voila! your infographic is ready.
Storybird is actually a tool for publishing and sharing stories for kids, but its image library is a great resource for your online content. Images engage readers, so you want a few of them in any content you publish. You can create your content onsite, insert images, and then embed them on your blog.
A good way to tell your story is through video. Magisto lets you create one without knowing anything about video editing. Simply upload your video or photos, choose a theme and music, and hey presto! Video! You can use it in your mobile or download to your PC. The free version limits you to 10 photos, though.
If you want to add your own photos in your content, but don’t want to mess around with Photoshop, Befunky is a great way to edit them. It is easy to use and has many filters from which to choose. You can upload photos from Facebook or your phone cam and edit them online. The free version comes with a watermark, so if you want to get rid of it, you have to pay $4.95 a month or $24.95 a year. If you use a lot of photos, this may be well worth it.
Jing is really a great tool for capturing your screen as an image or a video. If you like to upload tutorials, then Jing is the free app for you. You can choose to save the file to your computer or on Screencast, upload it to your website, and/or share it with others by sending a link. Note that when you store it on Screencast, you can share it, but you can’t embed it, so save a local copy. There is a 5-minute video limit, but you can always do a series.
What are your personal tips and tricks to make your content interesting and attractive? Please, feel free to share in the comments below!
Author bio: Antonio is a hopeless optimist who enjoys basking in the world’s brightest colors. He loves biking to distant places and occasionally he gets lost. When not doing that he’s blogging and teaching ESL. He will be happy to meet you on Facebook and Twitter.