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Facebook, Twitter and Google plus are just a few of the social networking sites that many people are referring to as one of the most powerful mediums in the world of business. While many marketers know the potential of networks like these, there are various businesses that haven’t explored what they can do with social media marketing. This article will provide you with a wealth of advice for building and maintaining your own social media marketing strategy.

Determine ahead of time if you really want an active, ongoing dialog with customers. If increasing immediate sales is your main objective, it may be better to stay streamlined on an advertising approach using social media as merely a tool. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. The customers will respond and you can go from there.

It is important while running a social media marketing campaign, to respond to comments and reviews in a timely manner, and to always maintain a high level of professionalism. This strategy can turn a failed campaign into an incredibly successful one; unfortunately, if you don’t employ it, your otherwise perfect campaign may flop. It is particularly vital that you react to negative comments and reviews. Ignoring such posts could negatively impact your reputation. However, a timely and honest response can stop damage before it starts.

Take advantage of the ability to advertise on social media sites by finding out what advertising options they offer. Know how each social networking website is different in order to make the most of each one. There may be one site that you find reaches the most people and is worthy of the majority of your time.

Ad placement is a very important part of social media marketing so you should experiment until you find the most effective places for ads on your site. If you do not make sure that you have your ad located where you want, it could end up barely getting seen, resulting in less business for you.

Make tracking your site a priority. Good record keeping will give you a view of your traffic and sales over time. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. If you don’t pay attention to the results, you have no way of knowing if your actions worked.

Have a photo contest that is related to your business. Offering prizes for the most original photograph that includes your brand or logo can really help to promote your business. This will reach their followers who may not be aware of your brand and will increase your exposure to a larger market.

There are many companies available as consultants that are willing to run your Twitter account for you. Such a service will help you manage your list of followers and delete followers who fail to respond within a specific period of time. Services such as these can assist you in managing lists and finding new consumers who might be interested in your product.

Set up Twitter and Facebook accounts under your business name. That will secure the name for you alone, so that no one else can use it for purposes that might harm your business. Even if you’re not going to start marketing yet, secure the name now, so that no one else takes it.

Many businesses such as E3 Spark Plugs use social media marketing and you should think about launching your own campaign if you do not want to be left behind. Avoidance of social media can mean lost sales and lost business. This article is geared to the business or website owner who wants to leverage social media but doesn’t know where to start.

This article was created in cooperation with E3 Spark Plugs. Learn more at Facebook and Twitter.